Nefud Expedition 2024

Media involvement and public relations


  • The expedition team members have considerable presence in the written and visual media
  • The story will be made available to national news outlets, leading magazines in adventure travel, off-road driving and general interest
  • The expedition will be reported to national societies such as the Royal Geographical Society
  • The expedition will be filmed and professionally edited for use by corporate marketing. Importantly there is an option for the film to be made into a TV documentary - team members are very well connected with production companies and networks
  • Social media presence is consistently and organically grown targeting a wide international audience, both on Instagram and Facebook.
  • Video material is published on YouTube.

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